Dental Supplies

Glidewell Direct

A more intuitive online store for dental professionals to browse and buy supplies quickly.

The challenge

Glidewell Direct needed a more intuitive online experience that allowed dental professionals to quickly browse products, locate the supplies they needed, and complete purchases with minimal friction.

The solution

I designed a streamlined, user-focused interface that prioritized clear navigation, organized product categories, and an efficient browsing experience — reducing friction throughout the customer journey so dentists could find products quickly.

The results

A cleaner, more intuitive shopping experience with improved product discoverability and simplified navigation — supporting Glidewell Direct’s goal of making dental supplies easy to find and purchase.